Introducing Mommy and Me and Daddy and Me Matching Journals.
I've been wanting to create custom journals listings for a long time and with Mother's and Father's day coming up I thought this was the perfect time to show you what I've been working on.
While I've had cusom listings up before on my etsy shop they never really got many views.
After taking countless marketing courses and watching etsy success webinars you'd think I would remember that a lot of the time what we're looking for isn't as specific as we think. My customers might be looking for custom journals or cute baby notebooks but they're definitely looking for mother's day gifts. They're most likely searching for baby shower gifts or gifts that babies can grow into. Maybe they're searching for a gift for their wife - a new mom, or for their new wife and stepdaughter.
Putting myself in my customer's shoes really helped me to see how I could better reach them and provide something they really want even though it's something I've always had the ability to do.
Instead of creating customization as an option - I've created an entirely new idea.
The idea of matching accessories
The idea of a gift that works for mom and child
The idea of a gift that works whether you have a new born who needs a baby book or an adult child off to college.
The idea that handwritten notes in your lunchbox can evolve as you get older.